The relationship between a web design company and its client needs to be cordial and professional. In the present generation, the importance of online marketing and e-Commerce websites cannot be ignored. For creating a brand identity it is essential to have an online presence complementing its offline marketing techniques. For a web designer the task is not just restricted to creating a web site but also to create a brand identity. The principal objective for such a process is having a market dominance which is primarily obtained through brand strategizing. Continue reading Strategising a Brand for Market Dominance
Website development is now a major ITES activity attracting the best human resources. A website is not only an organisation’s representative across World Wide Web but also a platform for business. It has dual function to perform: create market presence, and generate business. This digital marketing medium not only needs to be visually captivating but functionally worthwhile at the same time. Herein lays the expertise of a designer.